Toyota reveals its newest hybrid concept car

The FT-CH hybrid concept car, debuted at the North American International Auto Show in January 2010, is Toyota’s latest commitment to sustainability and advanced technology. The hybrid concept car shares the same hybrid power train technology that drives the Prius hybrid and is said to be the onset of an entire line of hybrid vehicles. The eight-vehicle family will utilize a variety of advanced hybrid technologies resulting in battery electric vehicles, hydrogen fuel cell vehicles, and plug-in vehicles in addition to the prevalent gas-electric hybrid system. While currently nothing more than a concept, Newark New Toyota Dealers anticipate introducing the FT-CH and various models of the hybrid family to car buyers in the next three years. … Continue Reading

Is the 2012 Camry Getting a Facelift or Not?

Boy, that was confusing. Autoblog recently reported that Toyota would be giving the Camry a facelift because a patent had been filed in which new pictures of the vehicle were included. Yes, the Camry just saw some minor changes in their 2010 design, but according to this report, the automobile would get even more cosmetic changes as early as 2012.

The problem, of course, is that the report ended up being wrong. … Continue Reading

March brings Toyota back to the car market: sales reportedly up 50%

The paradoxical truth of successfully moving forward is to have a short memory while remembering the lessons of the past.  Toyota, the beleaguered Japanese auto giant, hopes to do just that as they attempt to recover from what was, frankly, a disastrous end to 2009 and beginning of 2010.  The numbers don’t lie: since fall, Toyota has recalled 8.5 million vehicles worldwide, over 6 million in the U.S.  As many as 52 deaths have been linked to crashes caused by accelerator and braking problems.  Sales fell by over 9% in February.  Perhaps apropos, a Toyota speeding out of control because of its “sudden unintended acceleration,” unable to stop because of a sticking brake pedal, could serve as both a literal and metaphorical summation of Toyota’s problems over the past few months.      … Continue Reading

Toyota embraces social media like YouTube

Toyota’s efforts to reconcile the recent recall debacle have been rather impersonal, coming in the form of future customer incentive programs like two years of free maintenance, offering zero-percent financing and low-priced leases to customers who buy or lease several of the recalled vehicles, but up until recently there has been no direct apology addressing their PR nightmare. … Continue Reading

The Swagger Wagon ready to bring cool back to parents

The all-new 2011 Toyota Sienna has been a huge success since arriving at your Newark new Toyota dealer just over a month ago.  A part of that success can be attributed to a clever and very funny advertising campaign featuring a self-absorbed couple, trying to act as cool parents.  The couple touts all the amazing new features available on the all-new Sienna and proclaims it their “Swagger Wagon”.  The first commercial debuted during the Super Bowl.  The couple can now be seen in six other videos that can be viewed on You Tube.  The campaign was designed to make the concept of owning a minivan a little more appealing to men and women alike. … Continue Reading