Toyota helps MySpace musicians burst into mainstream scene

Last year, one deserving musician signed a record deal thanks to a co-promotion sponsored by Toyota and MySpace. Once again, the joint venture is banking on the interactive internet to increase traffic and ultimately make another musician’s dreams come true. The exclusive promotion, called “Toyota Music Rock the Space 2”, encourages artists to visit the promotion website at MySpace.com/ToyotaMusic and to upload a demo of their music. As musicians upload their music, fans and MySpace users have the opportunity to vote for their favorite demo, post demos from the Toyota page to their own page, and post comments on Toyota’s page. … Continue Reading