What’s quicker: the Toyota iQ or a mouse?
The Toyota iQ. It’s as nimble as a mouse. This is the slogan of Toyota’s genius campaign which transforms the Toyota iQ, the world’s smallest 4-passenger car, into a computer mouse to flaunt the car’s agility. With the help of a web developer and a visionary advertising agency, the ad shows the iQ acting as the cursor for a larger than life computer monitor. The brilliant campaign shows the car draw the Toyota logo, type its ‘Nimble as a Mouse’ slogan, and ultimately design its own print ad. … Continue Reading



