The Swagger Wagon ready to bring cool back to parents
The all-new 2011 Toyota Sienna has been a huge success since arriving at your Newark new Toyota dealer just over a month ago. A part of that success can be attributed to a clever and very funny advertising campaign featuring a self-absorbed couple, trying to act as cool parents. The couple touts all the amazing new features available on the all-new Sienna and proclaims it their “Swagger Wagon”. The first commercial debuted during the Super Bowl. The couple can now be seen in six other videos that can be viewed on You Tube. The campaign was designed to make the concept of owning a minivan a little more appealing to men and women alike.
Although the commercial is meant to be funny and not taken too seriously, it does strike a cord with some people who feel minivans are not cool and are only to be used when your family gets too big for a car or an SUV. The fact is that the new Sienna is extremely stylish, spacious, offers superior safety and is a very versatile vehicle. One can truly call it their “Swagger Wagon”.
The redesigned Sienna has a sportier and classier appearance. It introduces many new features and technologies such as the Dual View Entertainment System, panorama rear camera, power-folding third row seats, dual moon roofs and lounge seating in the second row. The Dual View Entertainment System uses two displays side-by-side to create a seamless 16.4-inch widescreen image from a single source. Lounge seating, standard on the limited grade provides foot and leg support.
The 2011 Sienna is still the only minivan to offer AWD, and now it will also offer a 2.7-liter four-cylinder engine. Also new for 2011 will be the new sporty SE model, which is scheduled to arrive at Newark new Toyota dealer sometime in April. The SE model will feature a sport-tuned suspension, 19-inch alloy wheels, aggressive front appearance, and smoked tail lamps. All this is further proof that the Sienna is definitely a “Swagger Wagon”.
Parents all over the US are noticing the Sienna as a fun and cool vehicle to drive and not just another minivan. Come and see for yourself at your local new Toyota dealer and Newark used Toyota dealer Hudson Toyota.
