What’s quicker: the Toyota iQ or a mouse?
The Toyota iQ. It’s as nimble as a mouse. This is the slogan of Toyota’s genius campaign which transforms the Toyota iQ, the world’s smallest 4-passenger car, into a computer mouse to flaunt the car’s agility. With the help of a web developer and a visionary advertising agency, the ad shows the iQ acting as the cursor for a larger than life computer monitor. The brilliant campaign shows the car draw the Toyota logo, type its ‘Nimble as a Mouse’ slogan, and ultimately design its own print ad.
Even with the creative demonstration of the iQ’s nimble aptitude, Toyota is aware that they didn’t become the largest, most profitable automotive company by banking on their advertising competence. The automaker knows that their success ultimately lies in their vehicle’s performance and practicality, and Toyota Staten Island dealers believe that the iQ is no exception. Toyota would agree, explaining that the ‘i’ in the car’s name denotes individuality, intelligence, and innovation, while the ‘Q’ stands for quality.
The mini 2 door hatchback, which measures at less than 118 inches in length and 66 inches wide, has been strategically assembled to yield optimal passenger comfort. Toyota utilized numerous engineering modifications to ensure a more spacious interior capacity of which include a newly designed inverted compact differential, an asymmetrical dashboard, rear-angled shocks, and a flat fuel tank.
Despite the iQ’s small dimensions, it produces big power and offers the stability of a larger truck or SUV. The car’s steering precision and maneuverability are ideal for urban dwellers who navigate through the narrow, congested streets of New York.
The modern yet energetic iQ has a style that was designed to appeal to a younger market. The sharp exterior lines are complemented with 15 inch alloy wheels. The aerodynamic roof spoiler and chrome finished bezels contribute to the car’s hip and modern look.
The iQ has hit markets in Japan and Europe in early 2009 with a transverse, 67 HP, 1.0 liter three cylinder engine. The car has been rumored to hit U.S. soil in early 2011 with a Scion nameplate and an upgraded 100 HP, 1.3 liter four cylinder engine.
As the trend for economical, fuel-efficient vehicles grows, Toyota Staten Island dealers believe that a Scion iQ would be welcomed with open arms in the U.S. If we ever do see the car here in the states, it seems likely that of all Toyota dealers, NY residents will likely profit the most from this urban car’s agility.
